Заверните

The rebranding of the street food café chain “Zavernite!”. As part of the project, the brand platform was updated and the visual identity of the street food café chain was redesigned. The team conducted an analysis of the market and the consumption context, clarified the target audience, their behavioral patterns and expectations, and also identified the current territory for the brand’s positioning.

In the previous version, the brand had a system in place, but some of the meanings required additional interpretation. The name “Zavernite!” It wasn’t always perceived as a direct trigger for action, which reduced the effectiveness of communication at the contact points.