Kintsugi Jewelry
Branding and Visual Identity for a Portugese based brand
Brand Identity
May 21, 2024

Kintsugi Jewelry is a Russian-Portuguese jewelry brand actively gaining momentum among independent and avant-garde jewelry designers. From its very beginning, the brand has confidently won the love and trust of consumers, being famous for its unique approach to jewelry creation.
Kintsugi is the Japanese art of restoring ceramic pieces using a lacquer derived from the sap of the lacquer tree mixed with gold, silver or platinum powder. The jewelry uses an identical technique that no other jeweler around the world uses. In addition, it is common to use “salt and pepper” stones in the jewelry, which include dust particles that create a unique filling within the stone that is one-of-a-kind. Each piece of Kintsugi Jewelry is handmade and unique, as there is no identical piece due to the technology used.
The philosophy of the brand is based on emphasizing the uniqueness of the individual and support in allowing oneself. Allowing ourselves is about allowing ourselves to make mistakes, because every mistake, failure or traumatic experience leaves an imprint on us. But the fact that we have been able to accept those scars, stand up and move on, speaks to the unique strength that is imprisoned within us that characterizes only us.



